Director General's Message

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Director General’s Message

Mohammed Helal Al Muhairi

A Message from His Excellency Mohammed Helal Al Muhairi, Director General at the Abu Dhabi Chamber

Dear Colleagues,

It give me a great pleasure to invite you to the 4th edition of the International Franchise Exhibition and Conference (IFCE) which is planned to be held in ADNEC in Abu Dhabi on 14th and 15th of December 2016.

Organizing the 4th cycle of this specialized exhibition and conference comes within the efforts of Abu Dhabi Chamber of commerce & industry to develop and support this type of activities and mechanisms and to create an investment and business environment necessary to ensure the success of projects.

Organizing the exhibition and conference also comes to spread awareness and knowledge about franchising, to preserve the rights of local investors in the franchise, to save them from any unhealthy practices, and to inform them with the available investment opportunities in this vital and important field, which has become one of the poles of modern economy.

I hope that this exhibition and conference will encourage Emirati business entrepreneurs enter and benefit from franchising projects and to spread awareness of the system as a tool to develop investments and businesses as well. This exhibition and conference will also aim at creating opportunities to create successful initiatives between foreign companies, Emirati business entrepreneurs and owners of small and medium enterprises, and to take a closer look at the best experiments and international practices in franchising through cooperating with international franchising companies.

I am pleased to invite all franchisors from companies and establishments and franchising experts to participate in this important international economic event. I am also pleased to invite young Emirati entrepreneurs and investors as well to benefit from this event and what it will offer from huge and diverse investment opportunities.

I would like to thank everyone for his or her support and awareness in joining us in this event that is being organized for the fourth time in the Emirate of Abu Dhabi.

Mohammed Helal Al Muhairi
Director General at the Abu Dhabi Chamber